Microsoft Corporation Marcom Mgr in Bogota, Colombia
Joining The Microsoft Team Means?
We are looking for a seasoned B2B Marketing Communications specialist to join the Central Marketing Organization (CMO) in the Commercial Marcom GTM role.
The CMO is a newly merged field marketing team with a wider marketing remit, which includes both Commercial and Consumer accountability and marketing excellence.
The CMO leader is responsible for bringing the modern marketing vision to life in each Area/Sub, providing the Commercial leadership and accountability we need to deliver connected sales and marketing as a reality for each and every team.
The CMO creates a strong center of gravity that bridges the work we do with segments and the focus we have on landing Global Demand Centers.
The CMO also plans and executes consumer marketing campaigns and programs, embracing our modern marketing principles. This Commercial Marcom GTM role will contribute to execution of the SMSG all-up Area/Subsidiary Marketing Plan in partnership with marketing discipline experts including commercial Product Marketing, Audience Marketing, Marketing Service centers of excellence to deliver impactful, world class through-the-line integrated marketing.
The Commercial Marcom GTM will help to land Microsoft´s global marketing initiatives aligned to our Global Demand Center model with local relevancy.
The Commercial Marcom GTM will need to understand each of the global engagement programs aligned to the portfolio they support including the global content strategy and centralized demand generation plans in order to align and connect local marketing efforts, including demand gen across paid, earned and owned channels to these global programs.
The Commercial Marcom GTM needs to be passionate about delivering a compelling multi-channel customer experience. They must be data driven and able to extract insights from standard reports to continuously improve and optimize performance. They need to get excited about modern marketing capabilities like marketing automation and unlocking new opportunities when data and technology converge.
The Commercial Marcom GTM will need to be collaborative in order to work effectively across a broad set of local stakeholders and Corporate stakeholders including agency partners.
The Commercial Marcom GTM will partner closely with the Demand Center PMM and other business stakeholders to build an effective demand gen plan to drive new contacts into our Global Engagement Programs. They will work with Audience Marketing Managers to ensure GEPs are aligned to overall Segment Marketing Plans. They will partner with CMO Shared Service centers of excellence (Digital, Events, Analytics) to align local executions across these channels and ensure all activities are set up properly in our tools and systems to enable tracking, reporting and optimization.
The Commercial Marcom GTM embraces all of the company´s Marketing principles, is an Area/Subsidiary Microsoft Brand Steward, and drives ongoing improvements in maximizing campaign spend and driving marketing efficiency, marketing impact, and scale.
The Marcom GTM may manage consumer marketing campaigns and programs, as warranted.
Who we´re looking for?
Education, Key Experiences, Skills and Knowledge:
+5+ years of proven B2B digital marketing communications experience, preferably in technology marketing, with strong marketing operations background.
Experience working at a large global multinational a plus.
Innate ability to navigate through a complex matrix organization and lead process changes.
Change management leadership to guide others to plan, execute, and communicate effectively in midst of change.
Thrives in a fast-paced connected sales & marketing environment.
Must be inspired by Marketing Communications execution particularly Digital and Social marketing, embrace Marketing Automation concepts, and obsessed with delivering a compelling customer experience through relevant, connected customer engagement.
Agency experience a plus.
Strong executive maturity, presence and track record of marketing impact and influence.
Exceptional oral and written communications skills in English and Spanish (native or high proficiency)
Proven cross-group collaboration and enduring partnerships
Strong analytical capabilities
Bachelor´s degree (B.S./B.A.) required. MBA degree preferred but not required.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status LATAMJOBS Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to firstname.lastname@example.org.