Newell Brands Associate Manager, E-Commerce (Appliances & Cookware) in Cali, Colombia

Position Title: Associate Manager, E-Commerce

Segment: Appliances &Cookware

Location: Cali, Colombia

Reports to: Brand Activation & Trade Marketing Manager, Colombia

Job Summary:

The Associate Manager, E-Commerce is responsible and accountable for the merchandising, pricing, management, and sales of a certain category group or type of products within the ecommerce space. As part of achieving category goals, this Associate takes charge of the local pricing implementation, local category strategy, competitor’s analysis, POS data and overall promotion of a product category to maximize consumer appeal through the ecommerce channel.

Job Responsibilities:

  • Build and implement the country ecommerce go-to-market strategy in collaboration with the Regional ecommerce team following the global vision.

  • Collaborates with customers ( and internal teams (Sales, Brand Activation and Trade Marketing/Category) for effective product assortment, e-shelf merchandising, promotions and pricing recommendations.

  • Responsible for the strategy, sales & growth of the DTC (Direct to Consumer) sites. In the case of Colombia at (B2C) and (B2B)

  • Key point of contact & owner of each country expansion project – align internal goals & lead customer joint business planning to grow the ecommerce business.

  • Responsible for ongoing plan optimization – scoping business opportunities for internal review as well as ensure flawless execution with the local customer partners ( & pure player such as Mercado Libre)

  • Partner with the regional ecommerce team to develop the immediate and ongoing content and marketing support strategy.

  • Conduit between local and regional team – drive best practices and maximize profitable sales

  • Coordinates and leads cross functional teams (finance, IT, legal, etc.) for specific ecommerce projects, like market places, special negotiations with banks, company product portals on the cyber & hot sales.

  • Manage the ecommerce local A&P budget: digital campaigns with key, cyber investments, SEM, among others.

  • Four-year college degree, MBA Preferred.

  • 5+ years of commercial experience.

  • 2 – 3 years of experience in digital and ecommerce businesses

  • Google analytics

  • SEM campaign skills

  • English (proficient)

  • Strong project planning, tracking & organizing skills

  • Takes initiative & brings impeccable follow-up skills

  • Strong sense of autonomy

  • Demonstrated problem-solving skills

  • Demonstrated ability to lead multiple activities and assignments simultaneously

  • Demonstrated success working in a matrix environment.

  • Some travel might be required.

Be part of a global company with a lot of opportunities, both internationally and locally. We encourage development on a professional and personal level.

Join our dream to become one of the leading consumer goods company in the world with brands that inspire passion!

Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, EXPO®, Parker®, Elmer’s®, Calphalon®, Rubbermaid®, Graco®, Baby Jogger®, Aprica®, Goody®, Irwin®, Lenox®, Rubbermaid Commercial Products®, Coleman®, First Alert®, FoodSaver®, Jostens®, K2®, NUK®, Oster®, Rawlings®, Sunbeam® and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.